The third plan: The integrated plan (Leadership and Building a Premium Brand) targets major hotels and tourist restaurants seeking to dominate the market and build a strong premium brand that doesn’t rely solely on price.
The main objective: To enhance loyalty, increase the establishment’s market value, and maximize profits independent of media commissions.
Marketing focus: Advanced technological systems, public relations, and an exclusive customer experience. Implementation channels: Hotel search engine optimization (SEO): Creating a travel blog within the establishment’s website highlighting “the best tourist attractions in the city” to attract travelers and increase direct bookings.
Customer relationship management (CRM) system: Automating email campaigns to send personalized offers for guests’ birthdays and providing a loyalty program.
Professional visual production: Filming cinematic advertising campaigns that showcase luxury and ambiance, and contracting with public relations (PR) agencies for publication in international travel magazines. Competitive advantage: Complete business sustainability and a significant reduction in reliance on external booking platforms (such as Booking.com).
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